tag:blogger.com,1999:blog-39136019457440497672024-03-08T03:28:04.957-05:00Oscar Marquez' BlogA blog with: tips, techniques, thoughts and ideas to keep you productive.Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-3913601945744049767.post-19428894826213988132010-08-22T12:21:00.002-04:002010-08-22T12:23:13.220-04:00Is Sales Training Important for Your Company?<p style="margin-top:0in;margin-right:0in;margin-bottom:13.5pt;margin-left: 0in;line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#444444">Without sales there is no revenue, no profit and even the best marketing program in the world will not prevent you from failing; therefore sales are the single most important part of any business. Granted, all aspects of business are important, but without sales you have no business. So unless you want to go out of business, you need to have a very well trained sales staff. Sales training programs where your agents learn, internalize and practice with real customers while in class is one of the best ways to make sure that your sales staff masters the techniques and methods that will increase sales.<o:p></o:p></span></p> <p style="margin:0in;margin-bottom:.0001pt;line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif";color:#444444">There are many ways to get your sales force trained and depending on the size of your staff you may want to consider hiring a sales trainer exclusively for your company; I am not referring to hiring a full time an in-house trainer, I am talking about bringing a sales trainer exclusively to train your agents.<span style="mso-spacerun:yes"> </span>And against all beliefs hiring a sales trainer it is not that expensive, especially compared to the additional revenue your sales staff will bring. <o:p></o:p></span></p> <p style="margin:0in;margin-bottom:.0001pt;line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif";color:#444444"><br />Every business operates differently and sells a different product or service. However, the sales process is the same: “lead generation (marketing or any other way), present and close” the method never changes regardless of the product or service we promote, however this is why it’s of paramount importance that the trainer has a clear understanding of your goals and biggest challenges you are currently facing, so they can be included in the training program.<span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p style="margin:0in;margin-bottom:.0001pt;line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif";color:#444444"><br />Another important aspect of sales and (commonly overviewed as well) is repeat customers and referrals; make sure the programs includes techniques to keep your past clients as clients and referring you new clients.<o:p></o:p></span></p> <p style="margin:0in;margin-bottom:.0001pt;line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif";color:#444444"><br />One more thing you should also consider is the length of the training program. <span style="mso-spacerun:yes"> </span>In my experience a two to three day class is best, keep in mind that your sales people will not stop working during the training; they’ll continue to work and generate new business.<o:p></o:p></span></p> <p style="margin:0in;margin-bottom:.0001pt;line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif";color:#444444"><br />There are companies that seem to think that training their sales staff is not worth the money or justify it with not having the budget right now. However, they make this decision to their own detriment. The company with the best trained sales force has a sizable advantage over those that do not. Another and often less expensive choice is online training and although it is cost effective we need to consider the other side as well. Because the trainer cannot see the people’s facial expressions or hear their comments, the risk of your agents not understanding and therefore not applying the techniques increases.<span style="mso-spacerun:yes"> </span>Technology it’s fantastic and it has brought our lives to a different status however the human touch is always needed.<o:p></o:p></span></p> <p style="margin:0in;margin-bottom:.0001pt;line-height:13.5pt"><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif";color:#444444"><br />In summary, everyone in your company can benefit from some degree of training but specially your bottom line.<o:p></o:p></span></p>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-7230481458661842582010-07-29T19:27:00.000-04:002010-07-29T19:27:42.423-04:00Oscar Marquez's Intro Video<object style="background-image:url(http://i2.ytimg.com/vi/iPbkLS4cfyE/hqdefault.jpg)" width="425" height="344"><param name="movie" value="http://www.youtube.com/v/iPbkLS4cfyE&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/iPbkLS4cfyE&hl=en_US&fs=1" width="425" height="344" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-78950468481082628972010-07-29T19:23:00.003-04:002010-07-29T19:29:50.460-04:00Five Tips to Work Social Media<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:14.4pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">Over the last 36 months social media has become widely popular. Everybody is talking about it and many courses and programs are being offered.<span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:14.4pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">Some salespeople are successfully getting referrals from their “friends”; however, many of them have also failed at it. Why? They just don’t get the way it works. <o:p></o:p></span></p> <p class="NormalWeb4" style="background:white"><span style=" Arial","sans-serif"font-family:";font-size:10.0pt;">To help you avert the mistakes commonly made by salespeople when getting into Social Media Marketing for the first time, here are a number of success tips gleaned from 80 actual social media implementations.<o:p></o:p></span></p> <p class="Heading21" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">1. Don’t Steal Other People’s Work <o:p></o:p></span></p> <p class="NormalWeb4" style="margin:0in;margin-bottom:.0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">I see this all the time. Someone takes the time to create a group, sends them great information and builds a relationship with his followers. Then someone else wants to take advantage of this group that took the owner so much work to put together and starts posting promotional comments about his own company. Needless to say, these comments are always removed and the poster ends up looking like a spammer. If you want to succeed in Social Media Marketing, create your own group and post your own content, and don’t try to cash in on someone else’s efforts. Invest some time researching and looking for information that will appeal to the vast majority of your contacts. <o:p></o:p></span></p> <p class="Heading21" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">2. Avoid Over the Top Self-Promotion <o:p></o:p></span></p> <p class="NormalWeb4" style="margin-top:0in;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">Don’t talk about yourself and your company all the time. People don’t care about that. Give them something of value, build relationships and get people to trust you. Let them know what you do but don’t try to sell them anything. They will call you when they are ready to buy.<o:p></o:p></span></p> <p class="Heading21" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">3. You get by Giving. <o:p></o:p></span></p> <p class="NormalWeb4" style="margin-top:0in;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">Don’t you just hate it when someone sends you an email every other day asking you to do something (check out my website or register to get their free e-book) but they don’t do anything for you? Instead, see how you can help others. For example, join lead groups, and if possible send leads to other members (not other Realtors, I meant loan officers, movers, etc.); these members will most likely start sending leads your way. That’s how it works. The majority of the people take, take and take, they never give. Do things the other way around (the real spirit of social media) and you’ll be noticed. <o:p></o:p></span></p> <p class="Heading21" style="margin:0in;margin-bottom:.0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">4. Use Your Real Name and complete your profile.<o:p></o:p></span></p> <p class="NormalWeb4" style="margin-top:0in;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">I get about plenty of request on a weekly basis; the first thing I do is check out the profile of the person so I can figure out if they only want to have access to my friends and then spam them with solicitation or if they really are looking to network.<span style="mso-spacerun:yes"> </span> <o:p></o:p></span></p> <p class="Heading21" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">5. Do It Only If You Enjoy It <o:p></o:p></span></p> <p class="NormalWeb4" style="margin-top:0in;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">I love meeting people and networking. I love having conversations with strangers and exchange ideas. I am not always thinking about how I can make money out of the person I am talking to. If you don’t enjoy the process, you are not likely to be successful at it. People can read between lines, and they can tell if all you care about is their money. <o:p></o:p></span></p> <p class="Heading21" style="margin:0in;margin-bottom:.0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">6. Don’t Annoy Your Followers <o:p></o:p></span></p> <p class="NormalWeb4" style="margin:0in;margin-bottom:.0001pt;background:white"><span style="Arial","sans-serif"font-family:";font-size:10.0pt;">In implementing your Social Media Marketing, send your followers a message or a request only if it will be useful to them. And don’t do it ten times per week. Sometimes in the same day I get messages, wall postings, emails or links from the same person about the latest money making opportunity or about how wonderful their company is! In my opinion, that’s not the way to get others to buy your stuff. Also, keep an eye on the number of people that unsubscribe from your lists. If that number is too high, revise your strategy. In another words don't SPAM.<o:p></o:p></span></p> <p class="NormalWeb4" style="margin:0in;margin-bottom:.0001pt;background:white"><span style="Arial","sans-serif"font-family:";"><o:p> </o:p></span></p> <span style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";mso-bidi-Times New Roman";mso-ansi-language: EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SAfont-family:";font-size:10.0pt;">I hope these 5 tips help you with your listings and with your new career; I would like to have the opportunity to share a cup of coffee and to establish a great business relationship.</span>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-36322262544445981372010-06-24T17:04:00.000-04:002010-06-24T17:04:25.889-04:00Testimonial de Armando Trujillo Villa, Presidente de AMPI Guadalajara 2010<object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/-i8N7WfyxM0&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/-i8N7WfyxM0&hl=en_US&fs=1" width="480" height="295" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-83107445738820919122009-10-12T09:55:00.001-04:002009-10-12T09:55:53.561-04:00Tips to List the Vampire FSBO. Click on the link and read all about it.<br /><a href="http://wp.me/prqmM-C">http://wp.me/prqmM-C</a>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-90091545826905475732009-10-09T12:39:00.001-04:002009-10-09T12:39:52.685-04:00Just in case you don't know how to spend a couple of million dollars. Click here:<br /><a href="http://ping.fm/ELMat">http://ping.fm/ELMat</a>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-52472404875606426102009-10-04T14:48:00.001-04:002009-10-04T14:48:56.756-04:00Zombie tips for Real Estate Agents. Read all about it.<br /><a href="http://ping.fm/DkV1i">http://ping.fm/DkV1i</a>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-54136662135310081842009-10-01T12:20:00.001-04:002009-10-01T12:20:54.981-04:00Newton's Laws adapted to sales.<br />1. A salesperson will remain at rest, unless an external force acts upon it. The best way to succed in sales is by being proactive. Don't wait for things to come to you, go after what you want.Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-21570163955188940842009-09-24T16:55:00.001-04:002009-09-24T16:55:32.090-04:00We should not let our fears hold us back from pursuing our dreams.Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-91971512342164104182009-09-22T13:31:00.001-04:002009-09-22T13:31:40.210-04:00Eight Deal BreakersHas this ever happened to you? You worked so hard at marketing a listing and at the end the seller is not willing to cooperate with you to get it sold?<br /><br />Following are eight tips to get more of your listings u/c. I compiled this list from an interview I watched with Barbara Corcoran. <br /><br />1. Don’t get insulted. In today’s market even real buyers are making low ball offers. Why? Well, it’s the market. With so much media attention to the state of the market and specially being in a true buyer’s market, if your buyers don’t make a lower than normal offer, they feel they didn’t try hard enough. Instead of getting offended, ask your seller to counter, most real buyers will play along and come up with a better offer.<br />2. Hanging around at the open house. Nothing discourages more a perspective buyer than seeing a seller walking around the house during open house day. I understand that many sellers want to be of assistance, but most of the time they end up saying too much and there goes the sale. Ask them to make plans for the day and if there is no way they can leave the property, then ask them to stay in one room, even if it’s the closet.<br />3. Waiting for a better offer. Well by now you already now that the first offer is normally the best offer.<br />4. Clean the closets. Most buyers open the closet doors and a messy closet normally makes the buyer feel there can be something wrong with the house. Why? I have no clue.<br />5. Not making much needed repairs. AS IS! Many times sellers lose thousands of dollars because they refused to make small repairs. Buyers will always double or triple the estimated cost of repairs and include that discount in their offers.<br />6. Haggling over the accessories. How many times I lost good offers because the sellers wanted to negotiate over the washer and dryer or the chandelier or the refrigerator. As the saying goes “pound foolish, penny wise.” <br />7. Internet curb appeal. Most people look for properties in the internet and if your listing doesn’t have an attractive “net curb appeal” they will take it out of their house to see list.<br />8. Renegotiating the agent’s fee. Many sellers don’t understand the importance of commissions; a lower commission will send their house to the bottom of the houses to show list rather than to the front of the list.<br /><br />I hope this list helps you make an extra sale. If there is anything else I can do for you, please do not hesitate to contact me.Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-49136837432605960002009-09-20T16:31:00.001-04:002009-09-20T16:31:24.769-04:00Every battle is won before it's even fought. Sun Tzu. That call to that prospect you have been postponing for a while now, why not making it this week?Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-14618623771912518382009-08-06T15:00:00.001-04:002009-08-06T15:00:03.687-04:00Stop Losing Sales to your Competition.Why do Realtors or salespeople in general lose the listing or the sale to their competition? Sometimes because they’re not professional other times because the seller had a relationship (referral or other) with the other agent, but in my opinion the main reason is because they never qualified the appointment to begin with.<br /><br />What if you spent a little more time qualifying your prospect? What if you knew in advance that this meeting will result in a listing or if the prospect it’s just gathering information to make a decision later; how will your presentation be different?<br /><br />During a listing presentation, most agents make sure the seller knows how wonderful they are and how great their company is; but, how about learning early on in the meeting if they will be making a decision today or if they have scheduled appointments with other Realtors? <br /><br />Am I suggesting we should ask if they are looking to interview other agents? Absolutely! If they are planning on meeting with your competition, you have to play your cards in a very smart way; asking them to give you the opportunity to meet again after they have met with the other agent(s) for the most part it doesn’t work. You must insure they let you back in before listing with your competition. If you are thinking that suggesting they meet with your competition will be the equivalent to committing suicide; don’t. Today’s savvy sellers know and like to weight their options before making a decision, so you are not planting any seeds; and by doing some research at the beginning of the meeting, you will learn if they have other appointments before you show them all your cards.<br /><br />So, how can I qualify the appointment? Simple just follow these four easy steps.<br /><br />1. During the ice breaking step, ask if they are looking to meet with any other agents. If the answer is “yes,” don’t act upset or surprised; instead praise their decision to look for the best agent. It’s important not to ask who and when, at this point there may not be enough trust on their side to give you accurate or any other information, you can always find out who and when later.<br /><br />2. When you are asking questions (why are you selling, etc?) Don’t forget to ask why they want to meet with other agents. Is it that they want to compare companies or is it that they have a relationship with the other agent? It’s also important to ask that if they feel you are competent and can market their house for a price they feel it’s fair; will they be willing to list with you today? <br /><br />3. Dazzle them with your marketing. The grand majority of Realtors don’t have a marketing plan that will leave your prospects highly impressed and wanting to see you again. How different is your marketing plan from your competitions? We all have the same tools, so it boils down to how impressed the sellers are with your show.<br /><br />4. Don’t discuss CMA. No matter how good you are, many sellers make the mistake of listing with the agent who promised to sell the house for more money that it’s worth. So how can you leave without disclosing price? Simple, take notes while looking at the house and after presenting your marketing plan ask for an appointment to come back and present your CMA. If you think the sellers will see you as an inexperienced agent, don’t; dazzle them with an amazing marketing plan and you’ll see how easy is to set a second appointment. Of course you can always show all your cards, but now they have plenty of information to compare you to your competition and the odds of losing the listing increase.<br /><br />If you graduated from one of my workshops, then you already have a marketing plan like no other; are you still using it? I hope I gave you some ideas to help you get more listings.Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com1tag:blogger.com,1999:blog-3913601945744049767.post-89552870605618115432009-07-11T10:56:00.001-04:002009-07-11T10:56:24.867-04:00Profile of the Internet ConsumerThere are an estimated of 67 million people looking to buy, sell, rent or finance a home on the Internet, and real estate professionals who want to land their business are making a huge mistake, they are treating them all the same way. They are treating them as someone who is ready, willing and able; instead, we should look at them as four distinct audience segments.<br />A white paper commissioned by Yahoo Real Estate, "Embracing the Online Real Estate Market," offers loads of practical advice about marketing to each group. <br />Passionates. Are the smallest group, an estimated 6% of the audience but the most attractive target as well. The study found 79% are in the market to buy, 82% to finance, and 45% to sell real estate in the next six months; their average income is $202,000. <br />Passionates are "advanced" Internet users, early adopters who visit multiple real estate sites early in the buying process with specific goals in mind, the study found. <br />"Since Passionates spend a lot of time online on multiple Web sites, it is important to reach them where they are online," the study recommended. "Authoring your own blog, being present on mainstream social networks and industry-targeted communities, and participating in other consumer focused (question-and-answer) sites are great ways to reach Passionates."<br />Conventionals. Because they tend to use offline sources such as printed advertising as a first step in the real estate research process, real estate agents are the most important source of information for "Conventionals." This segment represents about 14 % of in-market real estate consumers. Average income for the segment is $69,000, with 82 percent owning property with an average value of $349,000; 53 percent are male. Although Conventionals may begin the research process offline, 83 percent eventually get online when buying a home, and 40 percent turn to MLS sites as the first place they do research.<br />Because they may start the process offline, it's important to think of reaching Conventionals online "as an extension of your offline marketing efforts," the study said. Offline marketing copy "should reinforce your presence online, including your Web site URL, your blog URL, your e-mail address, or your social network profile names. Keep in mind that even though their name implies that they are offline, Conventionals spend time researching online to supplement their offline activities."<br />Actives. Actives are the second-largest group of real estate consumers, at 19% of the audience. Most Actives, 71% are financing properties, while just over half are buyers and about one in four are sellers. The typical Active is a highly educated 44-year-old married male with an income of $87,000, and 82% own property with an average value of $410,000.<br />Actives seek out information in a thorough way, often using online sources as a first step. Most use multiple sites and many tools, with no single source considered a "one-stop shop," the study found. <br />Because Actives use multiple sites, "you should have a presence on many real estate Web sites," comScore recommends. "In particular, real estate professionals should distribute their listings to as many real estate search and portal sites as appropriate. Actives are also busy financing, so partnering with mortgage brokers, both online and offline, is a great way to reach them by sharing referrals."<br />Online real estate agent directories are also used by Actives, an important consideration since repeated "impressions" in front of this group "is critical, as Actives are still contemplating what service providers to collaborate with."<br />Future Prospects. Future Prospects who are "just looking" are the largest group of active real estate consumers, comprising 61% of the category. They mostly go online to view listings and follow the market, and less than 10% are working with or even looking for a real estate agent. But that doesn't mean they should be ignored. <br />"Once this segment becomes more serious about home shopping and buying they will rely on a real estate agent to assist them, so investments that get you in front of their selection process are important," the study recommended. "For this group, awareness is the most important marketing objective, and marketing investments should be geared toward consistently putting your brand front-and-center. Graphic media campaigns on newspapers sites and real estate sites that enable local targeting, search-engine marketing in your local market, and listing your profile in the emerging category of online real agent directories should be considered in the marketing mix for this segment."<br />The typical future prospect is a 45-year-old married female with an average income of $69,000, with two-thirds owning property worth an average of $324,000. <br />"Since they are the least knowledgeable about real estate compared to the other segments, Future Prospects are more likely to enlist outside help," the study advised.<br />Treat them all different, create different approaches and most importantly don’t stop marketing.Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-79949545636314694062009-04-12T14:35:00.004-04:002009-04-12T14:40:43.389-04:00How to Differentiate a Looker from a Buyer.“Buyers are liars” probably you have heard that same expression from one or more of your sales people in the last few days. Sales agents are complaining about the quality of the buyers, what a waste of time they are, the lack of loyalty and mainly the low offers these buyers are making. <br /><br />Whenever I hear an agents complaining about their buyers, I ask them: Did you qualify your buyers? Experienced Realtors are still putting contracts together, because they spend more time disqualifying buyer leads than qualifying them. “The top 10 percent recognize there are only a certain number of hours in the day. And they know they can only close qualified prospects. So they spend time asking tough questions to find real buyers and the ‘lookie-lous’ never make it into their funnel.”<br /><br />Top performers are so guarded about who goes into their prospects lists that their pipelines look more like cylinders: fewer opportunities going in one end and a higher percentage of them closing on the other. Contrast that with the other 90 percent of the agents. Typically this group aims to prop up every lead that comes their way, stuff them into their pipeline, and hope some will buy a house.<br /><br />To radically boost the performance of your bottom 90 percent, you need to get them to shift from a mindset of qualifying buyers to one of disqualifying them. And the way to do that is by giving them a qualifying checklist with six questions. When an agent gets on the phone with a lead, he/she must know the answers to these six questions:<br /><br />1. What was it about the ad (sign, house, etc) that caught your eye?<br />2. How long have you been looking for a house with a ______?<br />3. How many houses with a ________ have you seen?<br />4. Why didn’t you buy one of those?<br />5. What is your time frame for the purchase?<br />6. What are some reasons they wouldn’t buy?<br /><br />Agents are afraid to ask these questions because they think their prospect won’t answer them or because they’re afraid of the answer. These questions are key to the disqualifying process because if the lead is vague or evasive about any of them, it means he or she is not a serious buyer and agents shouldn’t waste their time. Thinking they can turn it around is a bottom 80 percent strategy; spotting the red flag and discarding the lead is a top 20 percent strategy.<br /><br />When top agents don’t get the answers they want or need, they ask the tough questions, and they’re not afraid to say, “You know, Mr. Prospect, it sounds like you’re interested in waiting for the prices to come down further. So keep my number on file and when you feel the bottom price is here, give me a call.”<br /><br />I understand that shifting from a mindset of qualifying your leads to disqualifying your leads can be a bit scary. Sales people worry that if they start tossing out leads; there won’t be any more coming in to fill their pipeline. But here’s the gem: These techniques will never disqualify a true buyer; they will reveal the true buyers.<br /><br />If you’re think your agents are still nervous, ask them the following question: “Do you want to spend it with “lookie-lous” who aren’t serious about buying? Or do you want to spend it with prospects that are qualified and genuinely interested?” If it’s the latter, you need to do a good job of weeding out the former. “Once you get confident with these techniques and see you are closing more sales, you’ll never go back.”Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-11000710454918082132009-03-23T18:16:00.006-04:002009-03-23T18:21:44.753-04:00Tips for Today's Market.<span style="font-family:arial;">How do you deal with today’s market? Is a question I get asked almost everyday of the week. Well, the answer is simple just follow the three simple rules I learned when I was a brand new agent in Real Estate. These rules have helped me and many other professionals build great business and they will do the same for you (as long as you apply them).<br /><br /><strong>Rule #1. <em>Act as If.</em></strong> This is one of the oldest rules; the economy and the real estate business are not what they used to be, but we are acting as if there is no solution to the problem! Why don't we begin to ACT AS IF WERE THE MOST SUCCESSFUL AGENTS IN THE WORLD. Will this change anything? Absolutely, it will change our outlook, the way we walk, the way we dress and ultimately the way we perform.</span><br /><span style="font-family:arial;"></span><br /><span style="font-family:arial;"><strong>Rule #2. <em>Separate the looker from the buyer.</em></strong> Remember what we learned in real estate school, buyers must be: READY, WILLING and ABLE in order to enter into a real estate transaction. Well, if the buyers you are working with are still waiting for the prices to drop, then they’re not buyers, they are lookers! And right now you can’t afford the luxury to waste valuable time and energy in lookers.<br /></span><br /><span style="font-family:arial;"><strong>Rule #3. <em>Listings, listings, listings.</em></strong> Remember this is an inventory driven business, if you don't have any listings then you are losing control of the market. Even in a buyers market the listing is king. To get listings you must allocate at least one hour every day to generate listing leads; even if you feel afraid, remember the best way to conquer fear is by facing it.</span><br /><span style="font-family:arial;"></span><br /><span style="font-family:arial;">If there is anything I can do for you, please do not hesitate to contact me.</span>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-24093875742031167732009-02-27T12:59:00.004-05:002009-02-27T13:03:17.640-05:00Semper Fi. How the Marines Motivate the Front Line.In today’s market place, sales agents are taking control of their brokerages financial destinies. More and more brokers and managers allow their agents to use any excuse to justify their low or lack of productivity.<br /><br />The head business coach for the coaching division of my company, Curtis Phelan happens to be a former marine. I recently asked him, how real estate brokers and managers can benefit from using the Marine Corps principles to make their offices more productive? His answer was: “Marines have a Common Value System they understand what it means to have a mission and they take pride in everything they do and they have a Blue Print for Success.” While former Marine Corps members often run successful sales organizations, experienced brokers and managers are frequently unaware of the motivational master plan that runs America’s finest military organization. Here are the five key components of the Marine blueprint for success, to help you recruit the best people, design better training, develop teamwork, inspire loyalty and achieve victory.<br /><br />1. Recruiting: Marines send out their top performers to recruit the best people. These experienced officers display a missionary zeal, and they personify the values and pride of a Marine.<br />How much recruiting have your top salespeople done in the past? I know, you are probably saying “my top agents will never do it” well, it all depends on how committed your top agents are about working for the most successful company in the area.<br /><br />2. Training: Marines spend 12 weeks in basic training. When the training gets tough, drill sergeants often quote the old saying, “the more you sweat in peace, the less you bleed in war.” Boot camp is not designed to weed out certain people, but to cultivate everybody. While many companies allow those who don’t perform up to standard to linger around until they quit, Marines practice until everybody graduates.<br /><br />What kind of training do you have in place to help new agents succeed and avoid being an expense for your company? How about your experience agents; what systems do you have in place to help them make more money and become more successful?<br /><br />3. Leadership: Marine officers lead by example. If a leader asks a platoon to climb a 100-foot wall, he will be the first one to start the climb. Of all military services, the Marine Corp has the highest casualty rate among officers. In real estate, the best sales managers are not the ones who hide behind their desks, but those who go out to see the toughest customers with their front-line people.<br /><br />One of my clients in South Jersey, (by the way, he happens to run the largest company in the area), makes a point to go out FSBO prospecting with his agents in a regular basis.<br /><br />4. Commitment: The Marine Corps credo is do or die. Curtis says that you have to be careful what you ask a Marine to do because he'll die trying. Marines in action show how much a highly committed team can accomplish. What if salespeople adopted such high standards for new listings or assisting other agents become more successful? Remember the more successful agents working for your company, the easier the listing, selling, recruiting and the more profitable your company will be.<br /><br />5. Loyalty to the troops: While many companies often tell agents that they are replaceable, Marines are told that they are irreplaceable. They know that the entire country and their fellow Marines depend on them. It's natural for a Marine to say, "I love my Marine Corps." How many salespeople say, "I love my company." More and more companies are studying the Marine Corps model for motivation. As a result, their sales teams take more pride in their product and more pride in their companies. Imagine the possibilities. Imagine every salesperson in your company as proud as a Marine. Imagine how many competitive battles you'd win. Every year, thousands of loyal and highly trained Marines retire: why not deploy their talents to win more sales?Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-52321215537693680542009-02-10T20:25:00.004-05:002009-02-10T20:39:24.316-05:00Just in Case you Know Someone who's Considering Quitting.<p>In today's economy, many real estate professionals are considering leaving the industry and move on with their lives. However, no one has ever reached success before facing numerous and very difficult challenges and if we quit we will never know what the future could've been like.<br />Just in case you know someone thinking about quitting, please share this message.</p><ul><li>In 1816 his family was forced out of their home. He was still a small child and had to had to work to help support them. </li><li>In 1818 his mother died. </li><li>In 1831 failed in business. In 1832 ran for state legislature - lost. </li><li>In 1832 also lost his job - wanted to go to law school but couldn't get in. </li><li>In 1833 borrowed money from a friend to start a business, by the end of the year he was bankrupt. He spent the next 17 years of his life paying off this debt. </li><li>In 1834 ran for state legislature again - won. </li><li>In 1835 was engaged to be married, his fiancée died and he was heartbroken. </li><li>In 1836 had a total nervous breakdown and was in bed for six months. </li><li>In 1838 sought to become speaker of the state legislature - defeated. </li><li>In 1840 sought to become elector - defeated. In 1843 ran for Congress - lost. </li><li>In 1846 ran for Congress again - this time he won - went to Washington and did a good job.</li><li>In 1848 ran for re-election to Congress - lost. </li><li>In 1849 sought the job of land officer in his home state - rejected. </li><li>In 1854 ran for Senate of the United States - lost. </li><li>In 1856 sought the Vice-Presidential nomination at his party's national convention - got less than 100 votes. </li><li>In 1858 ran for U.S. Senate again - again he lost. </li><li>In 1860 Elected President of the United States. </li></ul><p>In 2009 we celebrate his Bicentennial, his name: Abraham Lincoln. </p><p> </p><p>Never, ever quit. You were born for greatness.</p>Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com1tag:blogger.com,1999:blog-3913601945744049767.post-90710522998430355332008-12-17T22:38:00.004-05:002008-12-17T22:44:07.021-05:00Six Reasons why I Love Today’s Market.Media loves to point out the negatives in today’s market. We’ll this week I spent some time with my friend Chris Leader and we agreed there are some positives to this economy. Hope you will agree with us.<br /><br />1. I love today’s market because during the last market I lost more than one sale after my clients were outbid and they felt I didn’t work hard enough for them. <br /><br />2. I love today’s market, because during the last market there wasn’t a big enough selection for my buyers to choose from. <br /><br />3. I love today’s market because during the last market my buyers got the worst end of the deal; houses were sold “as is” and had to pay top dollar for them.<br /><br />4. I love today's market, because during the last market, buyers and sellers stopped seeing me as a real estate professional and didn't appreciated my efforts or valued my knowledge and expertise.<br /><br />5. I love today’s market, because it has allowed me the opportunity to develop new skills, I’m learning how to be disciplined and to work this business as a business.<br /><br />6. I love today’s market, because life has removed all the obstacles that where preventing me from becoming the sales person I was born to be.<br /><br />“If you think you can, you can. If you think you can’t then you can’t. Either way you are right.” Henry Ford.Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0tag:blogger.com,1999:blog-3913601945744049767.post-55356954250247417422008-11-26T13:29:00.003-05:002008-11-26T13:44:19.862-05:00How to Stay Motivated in Today's Market.It's easy to be positive when times are good. However in light of recent developments, most real estate agents are looking very gloomy and keeping a positive attitude is tough. The best way to keep a positive attitude during difficult times is to understand that tough times don't last forever. It is easier said than done, but here are 5 steps you can share with your agents to stay positive even when everything else seems to be negative.<br /><br />Step 1<br />There is an old saying "misery loves company" and it is true. However, when you get in bad situations and tough times, avoid being around negative people who only end up making you feel worse. It also happens that sometimes “our mind” is the negative factor in our lives; avoid listening to negative news, remember “bad news sells”, the media will always make it look worst that is really is (they sell more papers that way).<br /><br />Step 2<br />Make up a "feel good" list. List all your personal accomplishments; include everything that makes you feel good. Look through the feel good list and do something on the list that brings a smile to your face and a positive thought to your mind.<br /><br />Step 3<br />Say powerful affirmations to keep your <a href="http://www.ehow.com/how_2285960_positive-attitude-during-difficult-times.html##" target="_blank">self esteem</a> built up. When times are though, it’s very easy to get into negative self talk and feelings when everything is going wrong in our business or lives. This can cause our damage to our self esteem. Look in the mirror and tell yourself "These are tough times, I am a great salesperson, I am strong, I will get through this, I will get past this situation in my life and times will be good again."<br /><br />Step 4<br />When you look good, you feel good. Put your best suit on (or dress), get excited about coming to the office, you’ll walk different, talk different and notice how your attitude changes. You'll be surprised how a spruce up in your wardrobe and appearance can generate a positive attitude.<br /><br />Step 5<br />Have a contest. The best dressed agent and with the best attitude will get lunch; soon you will have a more motivated staff and sales will go up.<br /><br />One last thought. If we don’t do anything to change our own situation, then who will?Oscar Marquezhttp://www.blogger.com/profile/07551571283336737063noreply@blogger.com0